In a moment where AI is rapidly reshaping search, discovery and consumer behavior, Pinterest Chief Business Officer Pinterest Lee Brown sits down with ADWEEK to unpack where the industry is truly headed, and what that means for brands trying to stay ahead of the curve.

From the rise of visual search to the evolving expectations of Gen Z audiences, Brown will highlight how inspiration is becoming a new form of intent, and why the platforms that can translate taste into action will define the next era of advertising. Among these shifts, he will also discuss Pinterest’s move into connected TV to drive a new measurable, outcome-driven channel.

The conversation will also explore the industry's broader responsibility to create healthier digital ecosystems, as debates around age restrictions and social media's impact on younger audiences intensify.